Revolutionize Your Video Marketing Strategy with Pictory AI Technology
Are you a marketer or content creator struggling to get your message across to your audience? Do you find creating engaging content that stands out in a crowded digital space difficult? If so, then Pictory might be the solution you’re looking for.
In this Pictory review, we’ll look at the AI-powered video generation tool that promises to revolutionize how we create videos. From its features to pricing plans, we’ll cover everything you need to know about Pictory.
Pictory Overview
Pictory is a cloud-based video creation tool that uses the latest AI technology to transform long-form content like blogs, videos, podcasts, and whitepapers into short, shareable branded videos. With Pictory, you can upload your text or video content, and the AI automatically scans through millions of royalty-free images and videos to create short, powerful videos that fit your script and convey your message effectively.
Pictory offers a range of features, including white-labeling options that allow you to personalize your videos with custom logos, colors, and fonts and add your intros and outros. The software also offers transcription and captioning features that support over 20 languages, making it easy to reach a global audience.
Whether you’re a marketer, content creator, social media manager, or blogger, Pictory can help you create engaging video content that stands out and drives engagement.
Pricing Model
Pictory offers three annual subscription plans: Standard, Premium, and Enterprise. The Standard plan starts at $19 per user per month and includes up to 30 videos (720p video output), 10 hours of video transcription per month, and access to three branded templates, 5000 music tracks, and 25 text-to-speech AI voices. The Premium plan, priced at $39 per user per month, offers up to 60 videos (720p & 1080p output), 20 hours of video transcription per month, and access to 10 branded templates, 15,000 music tracks, and 42 text-to-speech AI voices. The Enterprise plan is customizable and tailored to the needs of large organizations.
Free Trial
If you need clarification on Pictory is right, you can try it out for free with the software’s trial plan. The free plan allows you to create up to three video projects, each up to 10 minutes long. You’ll have access to Pictory’s AI-enabled features, including text-to-video creation, automatic captioning and subtitles, and over 3 million licensed stock videos and images.
Customizable Templates
Pictory offers over 40 unique, customizable video templates with multiple animations and styles. To create a personal brand identity, you can add branding elements like logos, colors, fonts, and intros/outros. Agencies and content creators can build and save multiple branded templates for their clients, projects, etc. You can also access, modify, and generate videos from older projects made with brand settings, giving them a fresh new look.
Audio Editing
Pictory allows users to record their voice in-app or upload a pre-recorded voiceover. You can also select from their realistic AI voices to let Pictory talk for you. Users can control the volume of the music or the voiceover track and customize videos using the Audio Setting section of the Audio Tab of Pictory.
Music and Footage Libraries
Ie. Pictory features a music library with over 15,000 royalty-free tracks from industry leaders StoryBlocks and Melod. The software also scans and selects clips from over 3 million royalty-free images and videos, syncing them with your script to create short, engaging videos that convey your message effectively.
Transcription and Subtitles
Pictory transcription and subtitles are powerful tools for making content accessible to a wider audience. Pictures advanced AI allows users to easily add subtitles to their video content, transcribing audio into text and generating accurate and easy-to-read subtitles. This helps make the content more accessible for people with hearing impairments and makes it easier for viewers to understand it when watching without sound. The AI also enables users to customize the subtitles, such as changing the font, size, and color, to ensure their video content looks professional.
Educational Resources
Pictory’s website offers many educational resources that aim to instruct users on how to effectively use the software while providing valuable insights to marketers and content creators on monetizing their creations. In addition, Pictory maintains a blog where users can learn how to navigate the platform’s various features. Their video marketing masterclass is particularly noteworthy, as it covers strategic video marketing and repurposing, personal brand development through video, essential video production tips and tricks, and AI in B2B sales. Moreover, users can learn about LinkedIn marketing and other related topics.
The website also features case studies demonstrating how Pictory has helped numerous businesses achieve their goals. Additionally, the Pictory support team regularly conducts free training sessions, and users can ask questions and learn more about the software on the platform’s Facebook page.
Enhancing Pictures Video Creation Capabilities
Pictory is a great platform for creating videos, but some areas have room for improvement. One of these areas is the lack of special effects features, which would be a great addition for users to add more glamour to their videos. Pictory could offer a wide range of special effects for users.
Moreover, Pictory could improve by adding emojis, and sharp graphics, such as logos and CTAs, as a layer over the video scene. Picture-in-picture is also another great feature that would be a valuable addition.
Regarding AI technology, Pictory could benefit from scanning users’ personal media library instead of relying solely on the built-in stock video and images. This could enhance the video creation experience for users with a well-researched personal media library.
Additionally, users should be able to control the amount of text summarized in the Article To Video section. They should also be able to select or deselect specific parts of sentences rather than just whole sentences.
In terms of user experience, a few areas could be improved. For example, Pictory should allow users to change client profiles, including branding settings, uploaded visuals, projects, and more. This would be particularly useful for agencies working on multiple projects with varying branding requirements, uploaded audio and visual assets, etc.
Another area that could use improvement is the media libraries. While Pictory has excellent content, adding more video, stock photos, and music options would provide more variety for users. Additionally, an option to merge one or more scenes when users upload text would be a valuable feature for the storyboard.
Conclusion
Incorporating the capability to host and play videos using Pictory Cloud would be an excellent enhancement. Those who frequently share videos on social media or exchange them with colleagues for feedback would greatly benefit from this feature.
In summary, Pictory serves as an impressive AI video creation tool that allows users to efficiently transform long videos and texts into engaging, concise video content. With features such as transcription and subtitles, marketers can improve their content’s search engine ranking.
Nevertheless, there is room for enhancement, such as enabling users to play videos directly from Pictory Cloud.
Overall, Pictory is a superb video creation software that offers numerous advantages to agencies, bloggers, social media managers, podcasters, and YouTube creators.
Why not give Pictory a try and experience its exceptional features firsthand?
