If you’ve been thinking about how to design a mobile marketing campaign, there are a few tips and tricks you need to remember. First, keep in mind that mobile users are more likely to scroll past ads with excessive copy. Instead, keep your text to a minimum. It’s also essential to remember that 1 out of 3 mobile searches have local intent. Remember that users use their mobile devices to augment immediate worldly interactions, so focusing on local optimization can help you align your business with the queries of your target audience.
Make sure your content is easy to read and understand. Include visual content, whether it’s photos, icons, or videos. The goal is to create a rich and engaging customer experience. High-quality photos are just as important on mobile as they are on desktop, and they should be proportionately proportioned for optimal viewing. You can also include videos throughout the customer journey. By focusing on the visual experience, your website can draw the eye of your customers.
Remember that mobile marketing is not a fad. With more than half of U.S. citizens owning a mobile device, it’s essential to cater to this growing market. It should be engaging and fun for your customers. Even if your target audience is mainly women, they’ll be searching for something fun to read. If they can’t find what they’re looking for, they’ll most likely move on to the next site.
Be unique. By being different from your competitors, your mobile marketing campaign will stand out in their marketplace. Not only will your website be unique, but it will also give your customers an experience that matches their needs.
Keep in mind that a responsive design will provide an optimal mobile experience for your customers. Also, make sure your website’s fonts are big enough for them to read on a smaller screen. And remember to update your website regularly.
Make sure that your subject lines are short and sweet. Mobile devices display fewer characters than desktop computers, so use a shorter and more direct approach. Use preheader text, which appears after the subject line, to make it more noticeable. The preheader text should be as short as possible so that your customers can quickly identify it as an email. By following these tips, you’ll be well on your way to mobile marketing success.
Be sure to consider your goals before launching your mobile marketing campaign. For example, if you’re trying to attract tech-savvy customers, you might want to consider placing QR codes on your printed ads. These allow smartphone users to access coupons, information, and other pertinent information. If you’re targeting tech-savvy consumers, you might also want to consider placing QR codes on brochures, catalogs, and posters.
Remember that mobile users are more diverse than ever before. Remember that they have different screen sizes and resolutions. While you can’t anticipate a mobile user’s device, you can use the experience and skills you’ve gained to your advantage. It’s also important to be aware of how your competitors are using mobile to reach your potential customers. Then, consider all the things your users will need to do to make their experience enjoyable.