There are several key video marketing techniques that you should master. A well-written video can grab the attention of your audience and turn it into a potential lead. Brand videos are part of a broader advertising campaign, often used on social media. These videos aim to communicate the personality, culture, mission, and vision of a brand. Explainer videos, on the other hand, aim to educate your audience on the benefits of your product.
Identify your target audience. This is a vital step, as videos without a target audience are likely to fail. Without a target audience in mind, you will end up wasting time and money on videos that don’t engage your audience. You’ll also miss out on conversions. Once you’ve identified your target audience, you can create content that speaks directly to them. Make sure that you also have time to analyze your results.
Choose a call to action. A call to action can be a homepage URL, a “Click Here” button, a social media icon, or a thumbnail of another video. When choosing a call to action, make sure it aligns with the overall goal of your video. In addition to its effectiveness, consider your audience’s experience when deciding which call-to-action to include in your video. Remember that presenting your call to action should not interrupt your viewers’ experience.
Distribution. Distribution is crucial for video marketing. Owned channels are the easiest and most affordable to use, but they have pros and cons. The right balance of owned and earned distribution can help you spread your brand and convert users at each stage of your marketing funnel. You can use these channels to your advantage by placing your video on your website, in your email newsletters, and on your ecommerce pages. You can also leverage social media to distribute your videos.
Focus on your objectives. Whether you’re using video to showcase your employees, create awareness about your product, or increase sales, defining your goals for each video will ensure your marketing efforts are consistent. Moreover, you can use these goals as a “big picture” guideline that will help you remain on track. And once you’ve got your objective, your videos should be consistent and successful. So, what are the benefits of video marketing?
Develop a video storyboard. A storyboard helps you develop the overall look of the video and guides your camera operators and project coordinators on set. It doesn’t matter if you’re a terrible artist, because you can make a storyboard with stick figures or even with your phone! The important thing to remember when creating a storyboard is that it’s an excellent way to get your entire team on the same page.
