Using Pinterest to market a small business is a great way to create a community of followers. In addition to business-related pins, you can also post recipes, crafts, and other topics relevant to your industry. Many businesses stick to business-related pins, such as flyers, brochures, and product images. Others choose to pin only content related to their area of expertise. A Mexican restaurant, for example, might post recipes and Mexican culture.
When using Pinterest to promote your small business, it is important to focus on creating boards that are helpful to customers. For example, a clothing store could create a board with fashion tips, while a marketing company could post infographics and pictures linking to its blog posts. By creating boards that offer helpful content, customers will be more likely to visit your website. However, this is not enough to ensure success. In addition to posting useful and eye-catching content, you should also engage with your community and build relationships.
When creating content for Pinterest, remember that visual content is highly shared on the platform. The platform’s algorithm is designed to encourage visual content, so try using a combination of text and images. Images and videos are shared far more often than text. Creating a visually appealing content will help your brand message spread faster and increase awareness. For example, if you sell a pair of shoes, it is likely that one of your customers will look for an exact model of that shoe.
Adding keywords to your pins will help your business stand out from the crowd. If you sell suitcases, be sure to use keywords in your profile and Pins, so users can easily find you when searching for their desired products. Pinterest users can click through live links, too, so they will see your content whenever they want to. Similarly, you can use boards to collect all your Pins, and organize them into categories that relate to your business niche.
Aside from creating boards with images relevant to your business, you can also create a board featuring images related to your target audience. You can pin different images from the internet, such as photographs of clients, to create a cohesive board for your business. You can even create a board with marketing tips and advice. The boards can showcase your business. But be careful not to make it all about your business. You can have fun while you are doing it.
When you use Pinterest for business, you need to create an account and upgrade it. Having a business account allows you to run ads on Pinterest. Make sure to choose the right categories for your business, and choose keywords that will appeal to your target audience. Use Pinterest’s Insights page to see the most popular searches for your industry. Then, create relevant content around those keywords. And remember, 85% of Pinterest users use mobile apps. So, make sure your images are optimized for mobile. Also, ensure that the font size and style are consistent with your website.
